Okay, so if you’re from St. Louis, chances are you’re going to be offended by this post. And for that, I’m sorry (maybe!). But I have to be real with you — some things in St. Louis are just a little bit (okay, a LOT) overrated. Ted Drewes, anyone? Don’t get me wrong; some of the overrated places aren’t BAD. They just aren’t as good as people make them out to be.

However, when it comes to this place, in my opinion it’s not only overrated, it’s just downright BAD.

Enough beating around the bush. I’ll just get around to it. The place I’m talking about is…

Yep…I said it! Imo’s Pizza.

Now, if you do a little bit of digging around the web, you’ll see that there are two groups of people: people who LOVE Imo’s, and people who know what good pizza is (zing!).

What’s the big deal, you might ask? Why are there such loyal devotees to pizza place? Why are there people who absolutely LOATHE it? One word. Provel.

Yep, you read that right. Provel. Not provolone. Provel. It’s a really popular cheese in St. Louis (and not used much elsewhere). It’s a processed mix of cheddar, swiss, and provolone. It has a low melting point. It’s not stringy. And it’s what Imo’s uses to top their pizza.

I’m not a big fan of provel (if you couldn’t tell by now!). I like my pizza to be stringy. I like this:

Look at that stringy goodness. Provel doesn’t give you that! It’s a clean bite. It’s like putting American cheese on your pizza. It’s processed GARBAGE.

Now that I’ve pissed off half of St. Louis, let’s talk about my experience here. Prior to this review, I hadn’t had Imo’s in YEARS. I just dislike it that much. Fortunately, my boyfriend enjoys provel. We went to Imo’s so I could blog about it!

We ordered a 14 inch supreme pizza. I thought it would be interesting to order half with provel and the other half with mozzarella. So we did! Let’s do some experimentin’!

the top half is provel. Bottom half is mozzarella.

I tried a slice with provel. Yuck. Just as I remembered it. Clean bite; no stringy gooey cheese. In fact, you couldn’t even taste the cheese. That’s the thing about provel. It doesn’t have a distinct taste; just a gummy texture that holds all of the toppings in place. It’s like eating paste.

I tried a slice with mozzarella. It was slightly better (and definitely stringy!), but not great.

And that’s the thing about Imo’s. Their pizza is just not good. Even though we ordered the supreme pizza (with every topping imaginable on it!), it was still bland. Their vegetables are obviously frozen before they throw it on the pizza (which results in a watery mess when the pizza is baked). The meats aren’t seasoned well (if at all!). It’s just bad.


Food: 1 star (out of five)

Ambiance: 2 stars

Service: 3 stars

Value: 4 stars

Don’t believe the hype! It’s a run of the mill pizza joint that is WAY overrated, and you can find much better in St. Louis for a comparable price.

P.S. If you like my blog (and don’t hate me after this post bashing Imo’s!), please please PLEASE follow me on Twitter and subscribe to the blog! (How to subscribe? Scroll down, and you’ll see a spot to put in your email address on the right-hand side of the page! I promise you won’t get any spam!) That way you’ll be the first to know when I make new posts! Pretty please with sugar on top! 🙂

  • Chung Cheung

    I don’t love it but don’t hate, but definitely had better. I still love ya!

  • Megan Judy

    What I’ve been saying for years! AMEN, SISTER! Imo’s is straight up the worst pizza!

    Try Joe Boccardi’s in Webster for the BEST pizza 🙂

    Great writing, Steph!

    • Thanks for the recommendation, Megan! I’ll definitely give JB’s a shot. And thanks for visiting the bloggie 🙂

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